More Views From Comments Than Posts

While everyone's obsessing over creating the perfect post, there's a stealth strategy hiding in plain sight that most professionals are completely ignoring.

Strategic commenting.

After analyzing LinkedIn's latest algorithm changes, I've discovered something fascinating: well-crafted comments can drive more visibility than your own posts - especially in 2025.

Here's why this matters and exactly how to do it.

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Why Comments Are Outperforming Posts in 2025

The Algorithm Shift

LinkedIn's 2025 priorities:

• Meaningful conversations over broadcast content
• Community engagement over individual reach
• Quality interactions over post frequency
• Relationship building over content consumption

The result: Comments that spark genuine discussion get amplified more than standalone posts that generate passive engagement.

The Visibility Mathematics

When you post: You're competing with millions of other posts for attention in feeds.

When you comment strategically: You're leveraging someone else's audience and algorithm momentum while positioning yourself as a thoughtful industry participant.

The multiplier effect: A valuable comment on a post with 10,000 views can generate more visibility for your profile than a post with 500 views.

        

The Psychology Behind Strategic Commenting

Why It Works Better Than Posting

Reduced resistance: People are scrolling to consume content, not to be sold to. Comments feel less promotional and more conversational.

Authority by association: When you add value to respected voices' content, you inherit some of their credibility.

Audience borrowing: You get exposure to their engaged audience without having to build it from scratch.

Conversation advantage: Comments feel more personal and interactive than posts, encouraging deeper engagement.

        

The 2025 Comment Formula That Works

1. Be Genuinely Specific

The old way (that doesn't work):

• "Great post!"
• "Thanks for sharing!"
• "Love this!"
• "So true!"

The new way (that drives results): Instead of generic praise, reference specific details that show you actually read and understood the content.

Formula: "Your point about [specific detail] resonates with my experience at [company/situation]"

Examples:

Generic comment: "Great insights on productivity!"

Strategic comment: "Your point about time-blocking in 25-minute intervals resonates with my experience at my startup. We tried 1-hour blocks first but found the shorter windows actually increased our team's focus and reduced meeting creep."

Why this works: Specificity signals genuine engagement and often prompts the original poster to respond, increasing your visibility.

        

2. Add Unique Value

Don't just agree - contribute something new:

• Share a complementary insight from your experience
• Provide a relevant statistic that supports their point
• Offer a different perspective that adds depth
• Connect their idea to a related concept or trend

Value-adding comment structure: "[Acknowledge their point] + [Add your insight/experience] + [Provide additional value]"

Example: "Your framework for client onboarding makes perfect sense. In my consulting practice, I've found that the 48-hour follow-up you mentioned is actually the make-or-break moment - we track a 73% higher retention rate when we nail that window. One addition that's worked well: sending a 'what to expect in week one' email immediately after kickoff to reduce new client anxiety."

        

3. Time It Right

The golden window: Comments within the first 10-15 minutes of a post going live receive up to 4x more visibility.

Why timing matters:

• Early comments get more prominent placement
• Algorithm boost during peak engagement period
• Higher likelihood of original poster response
• More exposure to the initial wave of viewers

How to optimize timing:

• Follow thought leaders in your industry and enable notifications
• Check LinkedIn during peak hours for your audience (typically 8-10 AM and 12-2 PM in your target timezone)
• Use LinkedIn's native app notifications for real-time alerts
• Set aside 15-20 minutes during these peak windows

        

Common Strategic Commenting Mistakes

Mistake 1: Self-Promotion in Comments

Add value first, let expertise speak for itself

Mistake 2:

Commenting Without Reading

Fully engage with the content before responding

Mistake 3:

One-and-Done Commenting

Engage with replies and fostering ongoing conversation

Mistake 4:

Commenting Only on Big Names

Build relationships with peers and emerging voices in your field

        

Building Your Daily Comment Strategy

The 15-20 Minute Daily System

Minutes 1-5: Content Discovery

• Check notifications for new posts from key connections
• Browse your industry hashtags for trending discussions
• Look for posts with early engagement momentum (10-50 comments)

Minutes 6-15: Strategic Commenting

• Choose 3-5 posts that align with your expertise
• Craft thoughtful, value-adding comments using the formula
• Ensure each comment demonstrates your knowledge and experience

Minutes 16-20: Engagement Follow-Up

• Respond to any replies to your previous comments
• Check for new opportunities to engage in ongoing conversations
• Note which comments are generating the most interaction

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Remember: This strategy takes just 15-20 minutes daily but can dramatically amplify your visibility and relationship-building efforts.

While your competitors are struggling to create content that gets noticed, you're building authority and relationships through strategic participation in existing conversations.

Building better brands,
Lisa ✨