Stop Bragging: Share Client Results Without Being Salesy

I've been studying what makes some client results posts genuinely connect with audiences while others feel like desperate sales pitches that make people want to unfollow immediately.

The difference isn't in the results themselves - it's in how you frame the story.

Most service providers get this completely wrong, and it's costing them the trust and credibility they're trying to build.

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Why Most Client Results Posts Fail

The Bragging Approach (That Repels People):

• "So excited to share that I helped another client achieve amazing results!"
• "Just closed another successful project with incredible outcomes!"
• "I'm humbled to announce my client's transformation..."
• "Thrilled to share how my proven system delivered..."

Why it fails:

• It's all about you instead of the client's journey
• Sounds like a sales pitch disguised as helpful content
• Focuses on your achievement rather than client transformation
• Creates skepticism instead of trust

The Authentic Sharing Approach (That Connects):

• Starting with the client's real situation and challenges
• Focusing on the transformation and journey
• Sharing process insights that help others
• Ending with permission, not pressure

        

The Natural Results Share Template

The Framework That Works:

"[Honest starting point about client's situation]

[Real outcome they achieved]

[Client's actual situation/challenge - more detail]

We focused on:

• [What you actually did - specific action]
• [Specific action taken - concrete step]
• [Another real step - tangible approach]
• [Concrete approach - measurable action]
• [Final element - completion step]

[The genuine result - specific outcome]

If this resonates with your situation, feel free to reach out."

Why This Structure Works:

• Opening with reality: Creates immediate relatability
• Clear transformation: Shows what's possible without being boastful
• Process transparency: Builds credibility and provides value
• Soft invitation: Feels respectful rather than pushy

        

Real Examples: Bragging vs. Sharing

❌ Bragging Version:

"So excited to share another incredible client success! I'm humbled to announce that my proven business growth system has helped another entrepreneur achieve amazing results. My client saw incredible growth using my proprietary methodology. Ready to get similar results? DM me!"

✅ Sharing Version:

"Sarah was doing $8K/month but working 70-hour weeks and constantly stressed about cash flow.

Six months later: $23K/month with a 4-day work week.

She came to me burnt out from trying to do everything herself - marketing, sales, delivery, admin. Revenue was inconsistent and she felt like she was always one bad month away from disaster.

We focused on: systemizing her client delivery process, building a referral program with existing clients,
creating predictable revenue through retainer agreements, hiring her first virtual assistant for admin tasks, implementing weekly financial tracking

Result: Consistent $20K+ months with 30% less work time and actual weekends off.

If this resonates with your situation, feel free to reach out."

        

The Psychology Behind Effective Client Stories

Connection drivers:

• Relatability - "That could be me"
• Specificity - Real details feel more authentic
• Transformation focus - People want to see change is possible
• Process transparency - Understanding how creates trust

Disconnection triggers:

• Self-congratulation - Makes you seem ego-driven
• Vague claims - "Amazing results" means nothing
• Sales pressure - People resist being sold to
• Perfect success stories - Too good to be true feels fake

        

What Makes This Effective

It's About the Client, Not About You

• Traditional approach: "I helped my client achieve..."
• Better approach: "Sarah was struggling with... Now she..."

Shows Process Without Overwhelming Detail

• Traditional approach: Either no process details or overwhelming technical information
• Better approach: 5-6 clear, actionable steps that provide value but don't replace hiring you

Ends With Permission, Not Pressure

• Traditional approach: "Book a call today!" or "DM me for results!"
• Better approach: "If this resonates with your situation, feel free to reach out."

        

Common Client Results Mistakes

Mistake 1: Making It About You Wrong: "I'm so proud to have helped..." Right: "Sarah started with... and now..."

Mistake 2: Being Vague About Results Wrong: "Amazing transformation and incredible growth" Right: "From $8K to $23K monthly revenue"

Mistake 3: Skipping the Process Wrong: Only sharing before and after Right: Including what you actually did to create the change

Mistake 4: Ending With Hard Sales Wrong: "Book a call now for similar results!" Right: "If this resonates with your situation, feel free to reach out"

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When you brag about results: People scroll past or feel like they're being sold to

When you authentically share: The conversations that start aren't from people wanting to be sold to - they're from potential clients who see themselves in the story and want to understand how it worked.

That's the difference between showcasing expertise and pushing services.

Building authentically,
Lisa ✨